Everything may change with the start of the new test series, but the remarkable turnaround in the fortunes of the English Test team, winning the last four test matches having won only one in the previous eighteen, is due to a total change in approach initiated by the new captain Ben Stokes and the new coach Brendan McCullum.

Now accepting in this extreme form this would not represent a responsible corporate culture, one asks the question whether there is something to be learned from this accentuated purposive approach. How do Purpose led boards strike a balance between being risk adverse and being positively proactive? How do Boards encourage a ‘can do and will do’ attitude among senior management and their staff?

The key is to make sure you have the right mix of skills, experience and knowledge that combine to drive an organisation forward, while still managing risk. This can be a sensitive balance to strike, but it’s one that is essential if organisations are to thrive in today’s environment.

The following article further explores why purpose-driven goals matters for businesses in today’s economic climate and gives a few examples of companies that are sprinting ahead as a result of their purposeful approach.